Good products deserve better stores.

Most Shopify designers sell you a prettier theme. I sell you a store engineered against five specific revenue numbers — add-to-basket rate, AOV, basket-to-order rate, LTV, and the perceived-value layer that lets you hold your price. The visual redesign is the surface; the AOV and LTV systems baked underneath are where the work actually pays for itself. That's why I treat the business analysis as the core of the job, not a bolt-on.

If, within 30 days of installation, you decide the new store isn't working for you, we refund the full amount. No questions, no fine print. The risk is on us.

Yes — that's the Installed For You package. We publish the theme in your Shopify admin, migrate your real product content, set up the cart, and QA on mobile before you go live.

No obligation, no follow-up calls. If you like the direction but want a few tweaks — different copy, swap a section, change colours, move something around — just tell me what you'd change and I'll add it and re-share the updated preview. If it's still not right after that, no hard feelings. We close it and that's it. You only pay if you want to move forward.

In most cases yes. Reviews, email apps, subscription apps (Recharge, Stay AI, Skio), bundling apps and shipping calculators are usually straightforward. We confirm app compatibility before install. App setup itself isn't included — we make sure the theme integrates cleanly with what you already use.

Agencies bill for meetings, account managers, project managers, junior designers, layers of review and a custom-built process every time. I cut all of that out. The strategy work — diagnosing buyer type, picking the right AOV levers, deciding where the LTV moment lives — is the same whether your store does $20k or $2M a month, and I've systematised the build around a battle-tested base theme so the production work happens fast. You're paying for 15 years of judgment, not 15 weeks of meetings.

Preview: 3–7 days. Install: 5–10 days after preview approval.

Yes. You own the installed theme outright. You can edit it, duplicate it, hand it to another developer — it's yours.

Yes — and this is one of the most important things to understand about how we work. What you're getting is a proper Shopify theme with editable sections, blocks and settings — not custom code locked to me. Every section on your homepage, every product card layout, every piece of copy, every image — all rearrangeable and swappable yourself through Shopify's theme customizer. Want to move the "as featured in" press strip above the hero? Drag it. Want to swap an image, change a heading, add a new section, change the colour palette? All in the customizer, no developer needed. The point: most agencies build custom code that locks you to them for every change. We build a theme you actually own and can drive yourself.

Me — Richard. Nearly 15 years building and running Shopify stores and ecommerce businesses, with degrees in engineering and design. No account managers, no junior designers, no handoffs. You'll deal with me directly through the whole process.